Lilly Pulitzer launches Lilly Loves Green!
Beginning this November, Lilly Pulitzer is launching a year-long “Lilly Loves Green” campaign. Following the brand’s 50th Anniversary “Jubilee”, the launch of Lilly Pulitzer’s year of green comes perfectly timed with America Recycles Week, which runs from November 8th to the 15th. Lilly has never repeated a print in 50 years, and this time their signature prints will raise funding and awareness for important green causes.
Looking back over 50 years, what really makes people smile are the old Lillys. Not wrinkled and old. But worn and loved and just eeking good stories.They have a memory of a vacation to somewhere sunburnt and wonderful. A mom saved them for her children. Or a cousin wore them, passed them to a neighbor who is packing and saving them for a sister. They’re meant to be recycled!
Fortunately people have been recycling Lilly Pulitzer for years, whether passing it along to future generations to enjoy, or searching consignment stores for pieces they know will last for decades. So Lilly Pulitzer is introducing a capsule of items that are just that…the “Originals” collection. Launching in tandem with America Recycles Week, they embody everything that’s treasured about Lilly and will be here for generations to come, in the hopes that wearers will enjoy them to the fullest and then pass them along. In other words… Reduce. Reuse. Re-Lilly.
The Lilly Pulitzer Resort collection features one print called “In the Slim”, inspired by an iconic Slim Aarons fashion photograph taken in 1964 for the pages of Town & Country. Modern day “Originals” Kick and Kyra Kennedy, daughters of Bobby Kennedy Jr., carry on the family tradition by modeling “Originals” styles in Lilly Pulitzer’s Resort campaign. They are following in the footsteps of “original” Lilly fans, Jackie, Kathleen and her mother, Rose Kennedy. The Kennedy gals even donated all of their modeling fees to family-founded Riverkeeper Foundation, an organization dedicated to keeping the Hudson River as green as possible.
